23th INTERNATIONAL FESTIVAL OF TOURIST FILM –ITF 'CRO, has been traditionally organized for twenty-three years in the framework of INTERSTAS / International Festival of Tourism, Film, Landscape. The entire event, including ITF'CRO, which is scheduled this year 2020 for the eleventh time, is organized in Town Solin, sponsored by the world and European tourist journalists and film festivals: ITCO, FIJET, FEST, CiB, with patronage of County Splitsko-dalmatinska and Town of Solin under the high patronage of president of Republic of Croatia Kolinda Grabar Kitarović.
International festival of tourist film –ITF ‘CRO ‘2020 Solin/Croatia is among oldest festival of tourist, travelogue, documentary film, and one of the most appreciated festival of this sort in the world. ITF ‘CRO is held for 23 years in continuity with two other international tourist and cultural events and these are INTERSTAS /International festival of tourism this year 23th in row, and KEA-CRO / Flower, Landscape competition for International Golden Flower Award- this year 18th in row. ITF ‘CRO gathers producers and authors of tourist film, and wide range of participants in the tourist film industry. It has gained a significant reputation among the members of ITCO/World federation festivals of tourist film. Festival contributes to the development and valorisation of tourist film production, highlighting the ambience, landscape, infrastructure, communication and other significant features, visually presenting the "diversity" of tourism and culture from original, autochthonous geolocation sites, regions and countries.
Program this year 23th International festival of tourist film –ITF ‘CRO 2020, with the presentation of tourism - film production; national, regional, local tourist boards and organizations, authors, TV and producer houses, competition for one of the festival awards and Grand Prix, is expected tou be around 300 tourist, travelogue, -documentary, history, culture, sport, ethno, ecological films, from over 80 countries from all continents. In official competition, within standard category of film, which are competing for one of the international festival awards and Grand Prix, accent of Festival –ITF ‘CRO is encouraging national film tourist promotional creativity, trough category “Croatian national tourist film”. Author of film in this category is awarded with the most prestigious national festival award „Baldo Čupić“. In fact awarded tourist promotional films, especially with national award „Baldo Čupić“ and won Grand Prix, next year through ITCO, and Travelindex –media partner, will be seen by milions viewers on TV and through social media around the world. It's a significant contribution of this festival and this manifestation to promotion international tourism in general, and especially tourist branding of Croatia in world.
Additionally, along with the international tourism film market and «Club of reference tourist and film festival cities», and this year will compete ecological tourist-promotional films, cities and towns of member states CiB/International foundation for flowers and landscape, under the name “People, plants, pride- grow together”. Outside the competition, in the interest of motivating scholars and young authors-creators, directory of festival will also this year award special recognition to film which is not in prescribed propositions of Festival, but by the theme is appropriate film.
In the framework of “round tables” professional and creative film workshops, with the encouragement of young people on tourism filmmaking, the richness of forms and genres will be considered, also the professionalism and the creative freedom of author's reflection.
Additionally, there will be talk about national strategic marketing conception, and level of significant support of tourist associations leading tourist institutions, especially support of national umbrella tourism institutions and resource ministries in tourist promotional filmmaking. The quality of progress will be evaluated, primarily, national productions in the domain of intermediate and immediate tourist film. In particular national production of Croatia will be compared with exceptionally high quality international production, both in invention and in the selection of themes. First goal is, in domestic Croatian individual author's creations, to support quality and more modern film expression general, tourist, cultural, historical, travel-documentary, ecological presentation of Croatia in the world. By that we want to contribute to promote general impression of quality and recognition of croatian tourist and culture product, what will ensure contribute to more quality publicity and general impression of croatian tourism abroad.